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ABOUT THE FOUNDER

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Archit Singhal

Archit Singhal’s journey is a compelling blend of financial expertise and hospitality innovation. With a B.Com (Hons), an MBA in Finance and Business Management from IIM Lucknow, and a CFA charter, he began his career mastering strategy and numbers before making a defining transition into the hospitality and beverage industry. Today, he is the creative force behind more than 10 successful hospitality brands, including Cocktail Week, Beer Week, Elixir Coterie, To the Teaz, Chai Lelo, and the India Bartenders’ Guild, playing a key role in shaping India’s modern bar and beverage ecosystem.


Currently serving as the President of the India Bartenders’ Guild (IBG), Archit is a well-established leader in the hospitality, bartending, and beverage space across Asia. He has consistently worked toward positioning Indian bartenders and hospitality professionals on respected global platforms. In 2025, he actively represented India through multiple international engagements as a judge, speaker, and industry representative, significantly strengthening IBG’s global visibility while fostering cross-border collaboration, education, and professional exchange.

India

AMM Brands LLP

Corporate Office

H 12 B Green Park Main, New Delhi 110016

Dehradun Office

Ground floor, 28, Subhash Rd, Irigation Colony,
Karanpur, Dehradun, Uttarakhand 248001

Mumbai Office

Unit 707, Magic Sqaure, Malad East, Mumbai, 400097

Warehouse & Store

KH NO. 1642, 1166, Chatarpur Rd, Dera, Fatehpur Beri,
New Delhi, 110074, India

Dubai

The Elixir Coterie Event Management LLC

Corporate Office

2602 Latifa Towers (east Wing) Sheikh Zayed
Road, Dubai, Trade No 3384153

Warehouse

Warehouse 1, Street 18, Al Quoz Industrial 1,

Dubai UAE, Trade No. 3384153

Singapore

Elixir Coterie Management Pte Limited

Corporate Office

301 boon keng Road, Singapore 339779

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