About BEN LANDAU

With over 20 years of experience in the global bar and cocktail industry, this industry veteran has carved a name synonymous with innovation and excellence. Having proudly represented Israel in some of the world’s most prestigious international cocktail competitions, he has earned widespread acclaim on global platforms. As a Diageo Ambassador, he showcases a deep mastery of premium spirits and excels in engaging brand advocacy, connecting with audiences and professionals alike.

A true cocktail innovator, he founded a pioneering company specializing in barreled cocktails, advanced mixers, and vegan egg alternatives, pushing the boundaries of what’s possible behind the bar. As a trendsetter in modern mixology, he continues to redefine the craft with cutting-edge techniques and a strong focus on sustainability, inspiring the next generation of bartenders and beverage creators.